Tim Burton's 'Frankenweenie' to acquire Imax run

Imax finds an ideal marriage between family and fanboy in Tim Burton's 3d animated film "Frankenweenie," which will have the Imax treatment when Disney bows the film worldwide on March. 5. The mega-screen exhib, which recently moved on from delivering family films, has focused its efforts almost exclusively on genre fare. "Frankenweenie" -- the stop-motion feature remake of Burton's 1984 live-action short -- can be a fanboy film, based on common Burton fans as well as the original's cult-like recognition. But grown ups and kids must also spark for the 3d toon. "Imax features a extended-standing relationship with Tim Burton, whose artistic vision and brilliant storytelling has had the imagination of audiences around the globe,In . mentioned Imax prexy Greg Promote. "Frankenweenie" marks the fourth Burton-directed film to endure Imax, as well as the second this year, after Warner Bros.' "Dark Shadows" launches May 11. Contact Andrew Stewart at andrew.stewart@variety.com