'Angry Birds' Gets into Competitive Hollywood Toy Market

This story first came out inside the 12 ,. 2 problem in the Hollywood Reporter magazine.our editor recommendsIPO for Angry Wild wild birds Creator Rovio the moment Next Year'Angry Birds' Pressed Off The surface of Apple Application Store Chart by Wally Disney's SwampyNew Rovio Professional David Maisel Thinks Angry Wild wild birds Movie Can Alter Gaming Adaptations Entertainment art galleries that understand ruling the licensed toy market have a very formidable, feathered foe this holidays. Angry Wild wild birds, the web application from Finnish company Rovio which has been downloaded greater than 500 million occasions worldwide, has turned into a kind of plush animals, balls, pillows, key rings plus much more which could be hot merchants this holiday. "It's phenomenal," states Alec Kessler of Commonwealth Toys & Novelties, the NY company this year licensed toy rights for Wild wild birds, its fastest-growing property. Synergy involving the application as well as the toy is especially strong given how quickly the scowling figures are becoming a well known culture phenomenon. "It's the applying that has converted to a toy," states Kessler. "The higher downloads the applying can get, the higher identifiable the toys are." PHOTOS: Toy Wars: Fight in the Blockbuster Summer season As holiday shopping begins on Black Friday, Rovio goes mind-to-mind with Disney's venerable Princess line and Cars 2, that will probably function as season's top merchants, additionally to powerhouses Alien and Sesame Street. The improved Smurfs, riding full of $500 million worldwide gross from the new the new sony's summer season movie, will also be prone to sell large. Retail sales of licensed games and toys totaled $6.36 billion this season, lower from $6.5 billion this past year, in line with the Certification Letter. Though the economy somewhat enhanced, hopes are high for just about any strong holidays. According to Kessler -- who states the demographic for Wild wild birds is "3 to 83" -- there's only one challenge with the toys' soaring recognition: "Retailers are becoming a hard time keeping them available.Inch Related Subjects